PRIVACY POLICY

Last updated: 30 July 2026

RICHTHAIPHOTOGRAPHY ("we", "us", "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, purchase our products, contact us or sign up to receive communications from us.

1. Who We Are

Rich Thai Photography is operated by RICHARD THAI.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email:richthaiphotography@gmail.com
Website:www.richthaiphotography.co.uk

2. Information We Collect

Depending on how you interact with our website, we may collect:

  • your name;

  • email address;

  • billing information;

  • purchase and order information;

  • information relating to products you have purchased;

  • communications you send to us;

  • information you provide through contact forms;

  • newsletter subscription information;

  • technical information about your device and browser;

  • IP address;

  • website usage information; and

  • information collected through cookies and similar technologies.

We do not generally collect or store your full payment card details. Payments may be processed securely by third-party payment providers.

3. How We Use Your Information

We may use your personal information to:

  • process and fulfil purchases;

  • provide access to digital products;

  • send purchase confirmations and download information;

  • provide customer support;

  • respond to enquiries;

  • manage your account;

  • maintain records of purchases and licences;

  • prevent fraud, misuse and unauthorised distribution of our digital products;

  • improve our website, products and services;

  • send newsletters and marketing communications where you have consented or where otherwise permitted by law;

  • understand how visitors use our website;

  • maintain website security; and

  • comply with our legal and regulatory obligations.

4. Legal Basis for Processing

Depending on the circumstances, we may process personal information because:

  • it is necessary to perform a contract with you, such as processing and fulfilling your purchase;

  • we have a legal obligation to do so;

  • you have provided consent, such as when subscribing to marketing communications; or

  • we have a legitimate interest in operating, protecting and improving our business, provided that this does not override your rights.

5. Marketing Emails

If you subscribe to our newsletter, we may use your email address to send you information such as:

  • new product launches;

  • new photography guides and resources;

  • exclusive content;

  • special offers;

  • discounts;

  • photography tips;

  • updates about RichThaiPhotography; and

  • other relevant news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications relating to purchases you have made.

6. Payments and Third-Party Services

We may use third-party service providers to operate our website, process payments, deliver digital products, send emails, analyse website traffic and provide other business services.

Depending on the services we use, these may include:

  • Squarespace;

  • payment processors such as Stripe or PayPal;

  • email marketing providers;

  • analytics providers;

  • cloud storage or digital delivery services; and

  • other service providers necessary to operate our website and business.

These providers may process personal information on our behalf or as independent data controllers, depending on the service they provide.

We encourage you to review the privacy policies of relevant third-party providers where appropriate.

7. Cookies and Analytics

Our website may use cookies and similar technologies to:

  • make the website function correctly;

  • remember preferences;

  • understand how visitors use our website;

  • measure website performance; and

  • improve our services and marketing.

Where required by law, we will request your consent before placing non-essential cookies on your device.

8. Digital Product Purchases

When you purchase a digital product, we may retain information relating to your purchase, such as your name, email address, order details and the product purchased.

We may use this information to:

  • provide access to your purchase;

  • assist with customer support;

  • verify ownership of a purchase;

  • investigate suspected unauthorised distribution or account sharing;

  • maintain financial and business records; and

  • comply with legal obligations.

Purchase information may therefore be retained even if you unsubscribe from our newsletter.

9. Protecting Our Digital Products

To protect our intellectual property and prevent fraud or unauthorised distribution, we may maintain reasonable records relating to digital product purchases and access.

Where appropriate and lawful, we may use this information to investigate suspected misuse of our products, including unauthorised sharing, resale or redistribution.

We will only collect and use information for these purposes where there is an appropriate legal basis for doing so.

10. Who We Share Information With

We may share personal information with trusted third parties where necessary to operate our business, including payment providers, website providers, email marketing providers, digital delivery providers, analytics providers, professional advisers and relevant authorities where legally required.

We do not sell your personal information.

11. International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain purchase records, comply with legal obligations, resolve disputes and protect our legitimate business interests.

Different information may be retained for different periods depending on its purpose.

13. Your Rights

Depending on the circumstances, you may have rights under applicable data protection law, including the right to:

  • request access to your personal information;

  • request correction of inaccurate information;

  • request deletion of personal information;

  • request restriction of processing;

  • object to certain processing;

  • withdraw consent where processing is based on consent; and

  • request certain personal information in a portable format.

You can also unsubscribe from marketing communications at any time.

To exercise your rights, contact us at richthaiphotography@gmail.com.

14. Data Security

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no online service can be guaranteed to be completely secure.

15. Children's Privacy

Our website and products are not intentionally directed towards children.

We do not knowingly collect personal information from children where prohibited by applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, legal requirements or the services we use.

The latest version will always be made available on our website.

17. Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

RICHTHAIPHOTOGRAPHY
Email:richthaiphotography@gmail.com
Website:www.richthaiphotography.co.uk

If you believe that your data protection rights have not been respected, you may also have the right to complain to the Information Commissioner's Office (ICO).